Tesis

The Association between Food Marketing Exposure and Caregiver’s Food Selection at Home for PreSchool Children In Jakarta = Hubungan antara Keterpaparan Iklan makanan dan Pemilihan Makanan di Rumah oleh Pengasuh untuk Anak Pra Sekolah di Jakarta.

Indonesia as one of developing country faces the same issue of obesity among pre-school children. There was increasing of obesity prevalence, which the food marketing has the role in it. The study aims to assess the association between food marketing exposure and home food selection for children in Central Jakarta. Cross-sectional study with 240 caregivers‘ was carried out through early childhood education centers in Central Jakarta. Structured questionnaire and food frequency questionnaire (FFQ) was used to assess food marketing exposure and dietary consumption by trained enumerator. Binary logistic was used with significant level 0.05. Approximately 80% of the respondents were mothers, less than 15% had high education, 82% were non-working and 42% lived in extended family. Less than 80% of the respondents ever exposed to the media food marketing. The most selected food was milk products (85%) and followed by cereal (75.8%) and sugar & confectionery (60%) on monthly basis. There was significant association between food marketing exposure and the selection of sugar & confectionery products (p